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Top 10 Things You Need To Do To Truly Connect With Your Audience

1. Care deeply about your audience
2. Understand your audience's motivators
3. Relate to your audience
4. Open powerfully by showing them the end result
5. Deliver a crystal-clear message addressing your audience's motivators
6. Engage your audience by focusing throughout on how they will benefit
7. Show them how to do it, or how you will do it for them
8. Love your message
9. Maximize your effectiveness with an engaging presence
10. Finish strongly!

 
 Notes:

1. Look out into that audience and know, with every ounce of your heart and soul, that you can help them. Have that look in your eye that say's, "you are about to be WOW'ed"​ (They don't care how much you know until they know how much they care."  Theodore Roosevelt)
2. Know where they are in the Pain / Gain spectrum? (why are they there in your audience?)
3. Prove your understanding of their motivators. Ideally how you've experienced what they're experiencing. You've been where they are
4. Paint a picture, with visuals and / or words, what the results will look and feel like
5. Clarity increases the likelihood of understanding and buy-in
6. What's In It For Them?   (WIIFT)
7. Give them (the way, the roadmap, the process, the steps) to results / success
8. How you feel about your message will radiate. Your passion (or lack of) will shine through
9. How you look and sound carries great significance. Communicate with confidence and poise Send no mis-matched messages. How you look and how you sound must match the message
10. Summarize - Call To Action - Benefits

 
Use your expertise and skills for the overall good