The Core Focus of This Approach
When people are convinced they will experience the feeling(s) they crave by satisfying a particular motivator, they will take action.
Address Their Motivator(s)
Thoroughly understand your audience's motivator(s) and skillfully
tie your solution to solving their existing or potential problems or helping them to seize opportunity.
Associate the Feeling(s)
Clearly communicate the feelings they will experience by satisfying their primary, secondary, and tertiary motivators.
Then...
Influence Their Conviction
People take action when convinced.
Conviction takes place within the emotional and logical core of the individual.
As a presenter you must influence their emotional and logical core so they are convinced within.
How?
By clearly proving how your offering will address their motivators and lead them to experience their desired feelings.
You accomplish this by crafting focused and convincing presentations and delivering them with captivating excellence.
All the while radiating...
Trust + Credibility + Confidence
to win their hearts and minds.
Lead them to "YES "