Value
In business and in personal life, there are multitudes of people longing to solve their problems, hoping to avoid potential problems, and aspiring to seize opportunity and succeed. The degree to which you can help people in these areas will determine your value to them. When they associate worth to the value offered, and are convinced of the feelings they will experience, they will invite you into their world.
When they experience the value and the associated feelings, they will invite you to stay.
When they experience the value and the associated feelings, they will invite you to stay.
1) MOTIVATORS
Everything people do, buy, or buy into they do for one or a combination of three reasons (motivators)...
Everything people do, buy, or buy into they do for one or a combination of three reasons (motivators)...
To Relieve Existing Pain* For Themselves and/or Others |
To Avoid Potential Pain* For Themselves and/or Others |
To Achieve Gain** For Themselves and/or Others |
* PAIN
Problems, Challenges, Obstacles, Roadblocks, Difficulties, Complications, Issues, Setbacks, etc.
Anything negative.
** GAIN
Success, Progress, Prosperity, Security, Advancement, Growth, Well-Being, etc.
Anything positive.
2) FOCUS ON ADDRESSING THESE MOTIVATORS
If everything people do, buy, or buy into relates to the three motivators, if one is to maximize business success and have maximum positive impact on others, efforts must be focused on addressing these three motivators and helping people in these areas.
3) EXPERTISE
This is where opportunity exists.
Seize it!
a) Be an expert in helping people to relieve and/or avoid pain by being a creative and masterful problem-solver.
b) Be an expert in helping people to seize opportunity and achieve gain by being a catalyst for their success..
c) Be an expert at communicating the value you can provide.
Problems, Challenges, Obstacles, Roadblocks, Difficulties, Complications, Issues, Setbacks, etc.
Anything negative.
** GAIN
Success, Progress, Prosperity, Security, Advancement, Growth, Well-Being, etc.
Anything positive.
2) FOCUS ON ADDRESSING THESE MOTIVATORS
If everything people do, buy, or buy into relates to the three motivators, if one is to maximize business success and have maximum positive impact on others, efforts must be focused on addressing these three motivators and helping people in these areas.
3) EXPERTISE
This is where opportunity exists.
Seize it!
a) Be an expert in helping people to relieve and/or avoid pain by being a creative and masterful problem-solver.
b) Be an expert in helping people to seize opportunity and achieve gain by being a catalyst for their success..
c) Be an expert at communicating the value you can provide.